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Search resuls for: "Stephen Master"


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A little over two years after selling adtech company Flashtalking to Mediaocean for $500 million , John Nardone is on the hunt for his next big adtech exit, he confirmed to Business Insider. Private equity firm GTCR is poised to be the financial sponsor on such a deal. Nardone intends to become CEO of the roll-up company and expects to bring on his own management team. Days before the agreement closed, "Vista swooped in and stole the deal," Nardone said. Before Flashtalking, Nardone sold the adtech company [x+1] to fellow adtech firm Rocket Fuel for around $230 million , and he helped take the digital marketing and research company Modem Media public.
Persons: John Nardone, Mediaocean, GTCR, Nardone, Innovid, — Innovid, Stephen Master, GTCR's Organizations: Business, Vista Equity Partners, Media Locations: Mediaocean,
Private equity firms continue to pour money into ad agencies, despite the slowing economy. And while rising interest rates could dampen dealmaking for the rest of 2022, PE firms are still sitting on $1.6 trillion they're looking to invest, according to the firm. More PE firms have been entering the sector, managing director Marc Flor of investment bank Berkery, Noyes & Co., has said. Specifically, private equity is eyeing digital agencies and adtech companies with subscription-based models that aren't tied to ad spending cycles, Master said. Representatives for the PE firms either declined to comment or didn't respond to requests for comment unless otherwise noted.
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